What are all the names of your business (full names and acronyms) and do you have any slogans/taglines?
What products or services does your business provide?
Tell us about your business in a few sentences or share 5 adjectives/words describing you
Describe what sets your business apart
What Are Your Target Demographics by Age, Sex, Income, and Region?
What is the goal of the project?
Who do you think are your main competitors and why?
What do you like most about your main competitors branding/design/marketing and what do you dislike most?
Do you have any existing brand colours or do you have a colour palette in mind?
Do you have any existing brand typefaces and fonts or do you have any in mind? (please provide website links)
What style of text are you looking for? i.e. decorative calligraphy, a bold and fun title or plain and simple.
Where will your branding be used. Tick all that apply
Is there anything you want us to know that wasn’t covered above?